Selling wine using E-Commerce on the WeChat platform can be challenging due to the counterfeiting issues present in China. The services Mead Johnson’s official account offers include 1) Tracking the product supply chain 2) Verifying product authenticity 3) Professional pediatrician Q&A 3) Product reviews from moms This is an excellent example of using HTML5 to create unique user experiences and create a positive brand image with social media users. This fun little interaction was unique and helped it stand out from its competitors.Īfter opening the gift, users would receive a greeting letter from Burberry, which fans could then personalize to send greetings to their loved ones. Fans had to follow the instructions – “Shake, tap and swipe to try and open the gift” to find out what was inside. In its 2016 CNY WeChat marketing campaign, Burberry sent a photo of a decent cylinder-shaped gift box to its WeChat followers through the app.
WECHAT ADVERTISING HOW TO
Wondering how to utilize digital marketing channels to drive foot traffic to a brick-and-mortar store? or boost in-store purchases? Every luxury brand grapples with this question, yet Burberry seems to have found the answer. WeChat Marketing for A Luxury Brand – Burberry WeChat Marketing for Beverage Chain – Starbucks Read Now.WeChat Marketing for Cultural Heritage – Forbidden City Read Now.WeChat Marketing for Cosmetics – OLAY Read Now.WeChat Marketing for Wine – Fancy Cellar Read Now.WeChat Marketing for Health & Wellness Products – Mead Johnson Read Now.WeChat Marketing for Hotel – THE LINQ Read Now.WeChat Marketing for Luxury Brand – Burberry Read Now.Wondering how to get started marketing and China and considering launching a WeChat marketing campaign? If you are running out of ideas or simply don’t know what works best, look no further! Read on to draw inspiration from these 7 WeChat marketing cases we’ve handpicked for you!
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